Virtualenv with sudo

Virtualenv is a great way to manage Python environments. Today I ran into an issue when I had to run the script parts of which required sudo privileges and the rest of it needed all my virtual environment packages. When we run sudo all virtualenv settings (environment variables, aliases, functions, etc) become unavailable.
Virtualenv user guide offers following solution:

activate_this = '/path/to/env/bin/activate_this.py'
execfile(activate_this, dict(__file__=activate_this))

Adding this lines to my script saved me a lot of trouble – now I have my environment available when I run sudo!